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Decléor
Decleor
Emphasising the vision of the brand for its target audience
Packaging
Challenge:
Decleor wanted to understand how to create a packaging solution that portrays the unique value of the brand in a competitive marketplace
Solution:
The solution was creating a warm, indulgent and welcoming packaging solution that gives the brands a sense of exclusivity. Decleor was given a clean and fresh look using vibrant imagery on the outer packaging, showcasing the “special feeling” of the product range. In addition, it depicts the ingredients of the essential oils that are sustainably sourced from the finest regions in the world.
A revolutionary new Aromatherapy slimming concept
Brand Campaign
Challenge:
In an exponentially growing digital marketplace, Decleor needed a way to differentiate its products from the competition. See the Creative was asked to build an effective marketing campaign to promote a revolutionary new slimming product that “creates a new you.” A crucial part of the challenge was understanding who the target audience is and how to engage them with the Decleor products through the campaign.
Solution:
The campaign was specifically designed to help Decleor engage its target audience. At its heart is a connection between the different influences of women’s lives, capturing the brand philosophy and its premium positioning for potential stockists and consumers in the wellbeing market. The brand’s vision shines through and highlights Decleors expertise in the field and positions it as a quality brand that people want to be associated with.