Work
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Sherbet
Branding Sherbet-Media
Developing a compelling brand image and message
Challenge
Sherbet Media is the advertising wing of Sherbet Taxis, a successful London-based tax firm. The brand needed an engaging message that shows why Sherbet Media is different from other taxi advertising companies, emphasising its unique selling points. Key to the messaging was the work that Sherbet Media do with agencies, specialists and PR companies, as well as their modern “Up-Taxi” advertising, and tactical sponsorship work.
Solution
Developing an eye-catching new brand design to appeal to a professional and modern target market. The bold, bright colour palette brought consistency and coherence to the brand to help add differentiate from the competition. The consistency also ensured the brand can build authority as a recognisable advertising agency within its niche.